Weight loss – the single most desired goal on everyone’s New Year wish list! Let’s face it, losing weight is as much a mental battle as it is physical. Right from motivating yourself to stick with your gym schedule to ignoring that chocolate cake staring at you from the refrigerator, it is hard work. However, for some reason, the Japanese effortlessly maintain themselves without breaking a sweat: reports claiming obesity rates being a mere 3.5% drive home the point. What secrets can we glean from the Japanese in our fight against fat?
I am a fitness fanatic of sorts, so I did some quick research. Despite a low obesity rate, Japan’s weight loss industry is valued at over $6 Billion (accounting for a third of the Asian market). The industry has its own share of freaks and fads. Continue reading